When I was in New York last month for a brunch, several of us went on a tour of the Good Housekeeping Research Institute (GHRI). These people mean serious business about product safety and claims which products make.
For example, Good Housekeeping magazine was the first to take a stand on on cigarettes before the FDA did. Good Housekeeping banned advertising from tobacco companies which is a huge deal because that is a loss of revenue from a huge industry. Before accepting any advertisement from a company, the GHRI reviews the company's products. Only those who pass their meticulous evaluations are allowed to buy advertising space in their magazine. They are then eligible to apply for the Good Housekeeping Seal, which requires even further evaluation.
Good Housekeeping Research Institute is the product evaluation laboratory of the magazine. It is staffed with the best and brightest scientists, engineers, nutritionists, and researchers. They evaluate everything from shampoos to washers/dryers.
One of my favorites part of the tour was checking out the test kitchen. The test kitchen researchers/chefs are the ones who have the job of creating, tasting, and triple testing the thousands of recipes which appear in the magazine. The head chef definitely did not look like she ate all day. Her reasoning is that each recipe featured in the magazine is not only tasty but healthy as well. So maybe if I start eating only Good Housekeeping recipes I will look like her!
A little more about the Good Housekeeping Seal. For over 100 years, it has become one of the more recognized consumer emblems in the market. When you see a product with the Good Housekeeping Seal, you can be assured it has pass through rigorous testing in the Good Housekeeping Labs. Good Housekeeping stands behind the product with an assurance that if you find a product with a Good Housekeeping Seal defective within 2 years of purchase, Good Housekeeping is the one who will refund the price paid for the product or replace it.